Startup: MedEasy
Vertical: Healthtech
Market: Bangladesh
Fundraising: US$500,000 with US$100,000 already committed. Funds will be used to grow the user base and improve technology.
Startup: MedEasy
Vertical: Healthtech
Market: Bangladesh
Fundraising: US$500,000 with US$100,000 already committed. Funds will be used to grow the user base and improve technology.
The Bangladeshi market is massive, covering a total population of 170M and an internet population of 125M users. Bangladesh's full Pharmaceutical industry size is US$12Bn, with a sustained growth of ~15% year on year. It is a healthcare space with an estimated 30M people suffering from chronic diseases, 3M of which have smartphones and access to the internet.
Being a populous country, Bangladesh offers excellent commercial prospects for the pharmaceutical industry. While the trade remains traditional, the adoption of digital equivalents by consumers is picking up pace and shifts are indicated in the high retention rates enjoyed by the startups in this space.
MedEesy found the gap in the prescription market where patients experience inconsistent services from traditional brick and mortar pharmacies. These pain points include unpredictable stock availability, inconsistent pricing and the entry of counterfeit medicines.
MedEasy looks to streamline and digitise these processes to solve these critical pain points in a single go. To that, MedEasy created a platform where patients can order prescription medicines right from the comfort of their mobile phones. They have also aggregated suppliers and pharmaceutical manufacturers to standardise pricing while ensuring that only authentic medications are served to their users.
MedEasy generates revenue in two forms. The first is from pharmacy operations — the sale of prescription medicine and the second revenue centre is from the Doctor consultation marketplace, from which MedEasy takes a consultation fee.
Since the commercial viability of the offer has been validated, it is relatively easy to scale the operation upwards by onboarding more supply-side and demand-side users.
To be at the forefront of this underserved and newly formed tech segment, the future for MedEasy is positive.
Accelerating Asia VC Fund II invested into MedEasy which was selected for Cohort 5 of our flagship 100 day program. During our last recruitment round Accelerating Asia received 550 applications from 30 countries and we have with 2000+ startups per year.
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