FMCG brands spend up to USD$28B on retail promotions and retail media in ASEAN, almost all in traditional brick-and-mortar supermarkets and minimarts. These retailers waste up to 60% of the brands' promotions budget due to the lack of data access and personalization. These inefficiencies put the marketing budgets at risk of being shifted to online retailers.

Shoplinks offer retail technology solutions to large FMCG retail chains in ASEAN, including Giant Malaysia and 7-11 Philippines. We ingest transaction data from our customers' Point-of-Sales systems and their existing loyalty programs. We then use the data to optimize promotional spending through digital retail media (such as WhatsApp chatbots), delivering 21% lift, 3x ROI, and >50% higher basket sizes. Retailers and brands pay a monthly subscription for this benefit. Promotions management is a USD$10B opportunity in ASEAN.