Shopping online is tedious, time consuming and frustrating at times Among the vast amounts of clothes available online, customers struggle to find items that work for them, taking into account their body shape, their lifestyle, personal preferences and style. As a result more than 50% of clothes bought online are returned (vs. 30% for other categories) and 45% of women admit that they hate clothes shopping.

Ellegra believes that the key to solving this problem is to provide customers with a deeply personalised and curated selection for them and that this will form the next disruptive trend in eCommerce.

Ellegra delivers a highly personalised shopping experience for customers by curating “style boxes' ' using a combination of proprietary data algorithms and tech-enabled human stylists, which allows us to provide the same benefits of a traditional personalised styling service at a fraction of the cost.

Today Ellegra send our selections in highly personalised style boxes to our customers. Our vision is to provide our customers with their own online personal store, where every item in the shop is uniquely catered to their fit, size and preferences.