Dana’s credit scoring engine and API platform enables financial institutions to offer digital loans and buy now, pay later facilities to underbanked SMEs and individuals.

Dana’s unique scoring engine can give anyone a credit score based on device data, partner data, API data, psychometric tests and demographic information. This is essential in emerging markets were a large percentage of the population remain unbanked and established financial institutions don’t have scoring platforms to assess underbanked borrowers based on alternative data. SMEs, farmers and gig workers struggle to have access to finance since lenders can not assess their creditworthiness through conventional methods due to lack of financial and non financial data. Dana assists lenders to score underbanked and offer access to finance.

Its alternative credit score driven credit engine helps the underbanked get quick access to finance and capital through a digital lending process to improve their life by enhancing their economic activity and financial wellness.