Digital companies are lucky to have tools like Google Analytics to help them with their analytical needs, the brick and mortars on the other hand are still stuck in the previous century. The lack of access to data plagues 88% of the brick and mortars and affects an estimated 20% of their bottom line.

Brick and Mortar (Alethea.AI) has developed this analytical tool for the brick and mortars by using CCTV infrastructure. CCTVs are everywhere and they capture every person or interaction happening in front of it.The cameras capture who is buying, who is not buying, what the customer actually looks like, if they are stealing something, if they are being served by an employee—and after all that monitoring, what results in an actual sale? No one actually analyses the  data gleaned from this, because it's unstructured and too much work.

Brick and Mortar can process the data captured from existing CCTV infrastructures, extract meaningful information from it and churn out actionable intelligence all in real time and automatically through our proprietary AI system.Our value proposition is that we don’t ask customers to upgrade their CCTV infrastructure, we also dont move video data out of the network and our models are optimised to run on very efficient hardware. Lastly we not only process the data, we churn out actionable intelligence that drives revenue or reduces losses.