iFarmer Technologies PTE Ltd is an agri-fintech business focusing on innovative financial and supply chain services for farming and agriculture.
iFarmer is looking for a Marketing Communications Manager who will be in charge of representing the company's brand as effectively as possible both digitally and offline. As a successful hire, you will be responsible for developing marketing campaigns, strategies, identifying new customers segments and supporting lead generation efforts with our business development team. This will include an acceleration of sales through successful marketing campaigns, and developing a strategy to execute all external communications. The outcome of these goals will lead to greater demand for the company's products and services.
- Have a deep understanding of the company's products and goals
- Coordinating with and managing agency partners
- Marketing Strategy/Campaign development and execution
- Track data on effectiveness of campaigns
- Collaborating with cross-functional teams – from creative, Tech, product development and legal – to produce effective promotional materials
- Commissioning or conducting market research
- Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions
- Facilitate effective communication strategies for internal and external stakeholders