AMA with Nir Eyal

Join Accelerating Asia and startup expert, co-founder, author extraordinaire Nir Eyal who wrote Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life for an AMA session.

According to Bloomberg Businessweek, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

Nir Eyal writes, consults and teaches about the intersection of technology, business and psychology. His first book, Hooked: How to Build Habit-Forming Products outlines the hook model featuring - trigger, action, variable, reward and investment and how startups can implement this into their products to create stickiness for customers and fuel growth.

It’s a game changer model that can be applied to many types of products.

At this event, Nir Eyal will join an AMA with our startups, investors, mentors and members of the Accelerating Asia community discussing his experience co-founding and exiting multiple companies, transforming growth and product loops and his latest book Indistractable: How to Control Your Attention and Choose Your Life.

Places are limited, so please register early to ensure that we save your spot.

About Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

As the manager of his solo-VC fund, Engagement Partners, Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Cutback Coach.

Nir attended The Stanford Graduate School of Business and Emory University.

About Accelerating Asia

Accelerating Asia is an accelerator VC that runs programs for early-stage startups and investors. Licensed by the Monetary Authority of Singapore, Accelerating Asia’s early-stage VC fund focuses on pre-Series A startups with untapped potential that are 6-18 months away from institutional funding. Accelerating Asia invests up to US$250,000 in pre-Series A startups, and the current portfolio covers over ten countries in Southeast and South Asia.

With a track record of success, Accelerating Asia startups have raised S$30M from angels, family offices and institutional investors. Since joining Accelerating Asia’s program, startups have grown monthly revenue an average of 350% after graduation.At the core of the work we do is the guiding belief that entrepreneurs are one of humanity’s greatest catalysts for positive change.

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